Marketing

Home>Marketing

When starting a continuous concrete edging business, market research should be carried out to get a good understanding of the market.

The following is a guide to aid in market research:

  1. Are consumers aware of landscape kerbing?
  2. Are local consumers receptive to landscape kerbing in your area?
  3. How much landscape kerbing is in your area?
  4. How many operators are in your area?
  5. How professional are these operators:
    • How do they advertise or promote their business?
    • How quickly did they respond to your inquiry?
    • How professionally did they present themselves?
    • How did they present their quotation?
    • What information do they supply when quoting? (Sealing the kerb, general maintenance, etc.)
    • How long before they can install the kerbing? (This usually indicates how busy they are.)
    • What are their prices?
    • What are customers willing to pay?
  6. Price levels for:
    • Standard grey kerbing
    • One colour kerbing
    • Two colour stamped kerbing (i.e. one colour in the mix and another colour with the stamp tool)
  7. What is the average sized job in your area?